LSAs appear at the very top of Google search results, even above traditional paid search ads and organic listings, giving businesses maximum visibility.
Unlike traditional pay-per-click (PPC) advertising, businesses pay only when they receive a lead through the ad, such as a phone call or message, making it a cost-effective option.
LSAs are designed to connect businesses with customers in their service area. This local targeting ensures that the leads are relevant and have a higher likelihood of conversion.
The setup and management of LSAs are relatively simple, with Google automating much of the process, including the ad placements and targeting.
Businesses using LSAs can earn a Google Guarantee badge, which builds trust and credibility with potential customers by assuring the quality of services offered.
The screening process for LSAs, which includes background checks and license verifications, enhances the trustworthiness of businesses in the eyes of customers.
LSAs provide straightforward tracking of leads, allowing businesses to easily calculate return on investment and adjust their budget and bidding strategy accordingly.
By appearing at the top of search results, LSAs give businesses a competitive edge in their local market, especially over competitors who aren’t using this service.
LSAs display customer reviews and ratings, helping potential customers make informed decisions and increasing the likelihood of choosing your service.
Businesses have control over their budget with LSAs, as they can set a maximum budget they are willing to spend on leads.
Since LSAs target users specifically searching for services, the leads generated are usually of high intent, meaning the customers are more likely to require the service imminently.
Google provides support for businesses using LSAs, assisting with setup, management, and optimization of ads.